Mobley Marketing Communications, Inc.




MMC created a whole new image for the La Blanca by Rod Beattie swimwear label via logo, design, corporate identity materials, photography, advertising and collateral designs. Ads for La Blanca have been placed in fashion publications Harper's Bazaar, W and Elle. La Blanca has also enjoyed editorial coverage in fashion and lifestyle media, including Vogue, Glamour, In Style, Lucky and the Sports Illustrated Swimwear issue, and TV coverage on The Today Show, Soap Talk and Inside Edition.		In business for almost 15 years, David Dart has become a key player in the women's apparel industry. The company gained early acceptance as one of the first design houses to introduce easy-wearing sportswear with a fashion edge. David Dart has made impressive gains in "real estate" at major department stores nationwide. And consumers who discover the David Dart product quickly become loyal customers.

Building brand recognition for the $30 million women's swimwear label requires careful and consistent "layering" of targeted marketing tools and techniques. MMC is executing an integrated marketing communications plan for La Blanca, including advertising, public relations and special events. La Blanca by Rod Beattie is a division of Apparel Ventures, Inc.		The time was right to begin developing David Dart into a major brand name. In order to position David Dart for growth through market share, line extensions and licensing, the company needed more visibility and consumer recognition. MMC created a comprehensive marketing plan which included both consumer and trade advertising, direct mail, a fashion video, in-store visual displays, publicity and more. David Dart is a Kellwood Company. Click here to view a David Dart video clip. Movie Size is 1.8 MB