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This top selling swimwear brand was ready for it's close-up! Mobley Marketing Communications, Inc produced a successful Palm Springs photo shoot that resulted in gorgeous fashion images for the La Blanca label. The communications plan for these images included print and online press distribution, as well as retail advertising and point-of-sale posters. Select images were enlarged and used for the La Blanca tradeshow booth. Trade and consumer advertising and promotion, was the largest component of this mutlti-faceted marketing plan for La Blanca by Rod Beattie. |
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In addition, MMC procured an eight-page editorial in Better Homes and Gardens magazine for the La Blanca designer Rod Beattie and his fabulous post-and-beam house in the Arroyo Seco area of Pasadena. |
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Swimwear 'separates' is a growing segment of the Tommy Bahama women's swimwear business. So to help consumers find just the right top and bottom for their body type and activity level, MMC planned and produced a hangtag photo shoot. Through black and white photography, the styling and details of the individual swimwear piece was emphisized. Images showed how tops and bottoms can be mixed and matched to achieve the perfect swimsuit or a wardrobe of great swimwear looks. Printed hangtags are attached to each piece - top and bottom - before shipping to stores. These point-of-sale tags not only help retail sales associates to merchandize the product on store fixtures, but also assist them in quickly locating styles and sizes for their customers. |
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MMC also produced the Tommy Bahama show at the Mercedes-Benz Fashion Week in Miami. The show highlighted swimwear but included women's sportswear and menswear as well - presenting the iconic Tommy Bahama brand in total. |
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©
2011 Mobley Marketing Communications, Inc. |
