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| Client:
David Dart
Medium: Direct Mail/Point-of-Purchase Description: 5-1/2" x 7-1/2" postcard for press, trade and consumer. Over 20,000 printed and distributed. |
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Client:
Oscar by Oscar de la Renta
Medium: Trade Brochure Description: 12-page look book to launch a new swimwear line features product shots and information for retail buyers. |
| Client:
California Market Center (formerly the CaliforniaMart) Project: "Fall on Film" Video and Trend Brochure Description: The goal of the film project was to provide a look at key trends of the season as seen in the directional collections of California-based fashion designers. Produced by Mobley Marketing, the film was shown to buyers and retailers at several special screenings and accompanied by a 6-panel fold-out brochure which summarized Fall trends. Movie Size is 1.8 MB |
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Client:
Los Angeles Trade Technical College
Medium: Brochure/Direct Mail Description: 4-color folder with 4-page description of the college attached inside. Also included a coordinating 5-panel insert on a special worker training program. 5000 printed and distributed. |
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Client:
Apparel Ventures
Project: "Swimwear 101" CD and book Description: "Swimwear 101" was researched and produced by Mobley Marketing in response to the client's request for a tool to help their department store customers maximize swimwear sales by "seeing their swimwear departments through their customer's eyes". "Swimwear 101" addresses topics such as "Buying a Swimsuit: A Traumatic Experience for Most Women" and "Three Out of Four Customers Leave the Swimwear Department Empty-Handed". Including ideas and illustrations on floor set-up and dressing rooms, as well as staffing, advertising, and promotion, "Swimwear 101" has had an overwhelmingly positive response from major department stores, many of whom are incorporating its ideas into their swimwear presentations. |
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