Mobley Marketing Communications, Inc.

Client: Liz Claiborne Swimwear
Event: "Runway Show Debuting Swimwear Collection"
Description: To launch their first swimwear collection, Liz Claiborne selected Mobley Marketing to produce a full-scale fashion show at the Hudson Theatre (just off Broadway!) in New York City. Over 300 retailers and members of the fashion press attended the debut event.

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Client: Lane Bryant
Event: Big Girls Debut on Big Screen/Hollywood Takes Notice
Description: Lane Bryant, plus size apparel retailer, was out to help voluptuous, talented beauties break the size barrier in Hollywood. And they hired MMC to spread the word. We created and placed ads in Hollywood Reporter and Daily Variety touting a live event on Sunset Blvd showcasing big girl models and actresses such as Camryn Manheim and Kim Coles. Both print and broadcast media attended and got the scoop on Lane Bryant's challenge to the TV and movie industry to hire more size 12 and up actresses for their projects.

Client: Otis School of Fashion Design
Event: Bob Mackie: Inside the Designer's Studio Description: This intimate conversation with Mackie was the first in a series of events featuring distinguished designers speaking about their craft. Mackie shared his wit and wisdom with an audience of 500+ fashion and design industry notables and students. The discussion covered fashion, celebrity and his forays into designing gifts and home furnishings -- even collectible Barbies for Mattel -- all rolled into one stylish multimedia presentation. The event also featured a never-before-broadcast TV presentation including interviews with Cher, Elton John, Bette Midler and more. Photo: Mackie discusses Cher as his muse with Otis School of Fashion Design's Rose Brantley.

Client: California Market Center/BMW
(formerly the CaliforniaMart)
Project: Sponsorship Execution/Coordination
Description: What better way to launch a stylish new sports car than to associate it with the West Coast fashion industry. That's exactly what BMW thought....the luxury car company's new Z3 Roadster made it's West Coast debut during the California Collections Spring 1997 Preview week. As the title sponsor, the BMW Z3 Roadster was incorporated into every aspect of the CCPS event including fashion shows, awards galas, displays and all related advertising, press and collateral materials. Mobley Marketing was responsible for orchestrating all aspects of BMW's sponsorship of this annual event.